Law firm · Military defense (UCMJ) · United States
From invisible to the top
recommendation in
ChatGPT, in 90 days
When a service member needs a defense lawyer, they ask, and more of them ask AI. This firm was barely in the answer. Here is what changed.
2-
16
On google in 50 days
90
Days
Appointments a month
Top #1
Spent on ads
THE PROBLEM
A strong firm with a real trial record. But when I asked the AI tools the questions their clients ask, the firm came up in only 2 of them. A competitor was getting named to people ready to hire that day, and the firm had no way to know.
THE APPROACH
I ran my AI Recommendation Stack against the firm.
- I scanned the real questions a service member asks before hiring, and showed the firm exactly where it appeared and who beat them.
- I found the three reasons it was invisible: weak signals, missing citations, content that did not match buyer questions.
- I built the structured content and citations the AI tools use to name a firm with confidence.
THE OUTCOME
In 90 days the firm went from 2 relevant AI mentions to 16 or more, an 8x jump, and reached the top spot in ChatGPT for its practice area.
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We came to Sytoso because practices with far less clinical depth were outranking us in Google. Within a few months we were ranking first locally for our core procedures, and our articles began appearing in Google’s AI-generated answers. What I valued most was the reporting – clear, honest, and never overstated. Muhammad flagged the problems as readily as the wins, which in this field is unusual.
-A/Prof Nick Andrew,
Sight Specialists, Gold Coast