Law firm · Military defense (UCMJ) · United States
From invisible to the top
recommendation in
ChatGPT, in 90 days
When a service member needs a defense lawyer, they ask, and more of them ask AI. This firm was barely in the answer. Here is what changed.
2-
16
On google in 50 days
90
Days
Appointments a month
Top #1
Spent on ads
THE PROBLEM
A strong firm with a real trial record. But when I asked the AI tools the questions their clients ask, the firm came up in only 2 of them. A competitor was getting named to people ready to hire that day, and the firm had no way to know.
THE APPROACH
I ran my AI Recommendation Stack against the firm.
- I scanned the real questions a service member asks before hiring, and showed the firm exactly where it appeared and who beat them.
- I found the three reasons it was invisible: weak signals, missing citations, content that did not match buyer questions.
- I built the structured content and citations the AI tools use to name a firm with confidence.
THE OUTCOME
In 90 days the firm went from 2 relevant AI mentions to 16 or more, an 8x jump, and reached the top spot in ChatGPT for its practice area.
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When a service member needs a defense lawyer, they ask AI first, and we were barely in the answer. Muhammad tested the real questions our clients ask and showed us exactly where we were missing and who was being named instead. Within 90 days we went from appearing in 2 of those answers to 16 or more, and we are now the top recommendation in ChatGPT for our practice area. What I valued most was seeing the problem clearly before anything was changed.
-Michael B. Hanzel,
Law firm · Military defense (UCMJ)