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Case studies
Proof That AI Names Businesses That Do the Work
Real engagements in two high-trust industries. Every result is dated, every search is one you can run yourself, and we show what hasn't worked yet.

Law firm · Military defense (UCMJ) · United States
From invisible to the top recommendation in ChatGPT, in 90 days
- Challenge A strong firm with a real trial record, named in only 2 of the questions its clients ask AI.
- What we did Scanned buyer questions, fixed weak signals and missing citations, built content AI can quote.
- Result 16 or more relevant AI mentions and the top spot in ChatGPT for its practice area.
- 2 → 16+relevant AI mentions
- #1in ChatGPT
- 90 daysstart to finish
Ophthalmology · Sight Specialists · Gold Coast, Australia
An ophthalmology practice quoted by name in Google's AI Overview
- Challenge Practices with less clinical depth were outranking it, and no article was quoted in any AI answer.
- What we did Rewrote 53 pages, published candid patient articles, aligned the Google Business Profile and built links.
- Result A lens article quoted in Google's AI Overview, and ChatGPT names the practice first on three patient questions.
- 189 → 225Google reviews
- 70 → 208referring domains
- #1local map, core procedures
In a client's words
What I valued most was the reporting: clear, honest, and never overstated. Muhammad flagged the problems as readily as the wins, which in this field is unusual.
A/Prof Nick Andrew, Sight Specialists, Gold Coast. Approved in writing.
How we measure
The Same Method in Every Case Study
So results are comparable, and so you can see what your own baseline would look like.
1. Baseline
We run the questions your customers ask and record where you appear today.
2. Track
We fix a set of real searches and keep them the same each month.
3. Re-run
Every month we re-test across ChatGPT, Perplexity, Google AI Mode and Search.
4. Report
You get dated screenshots, what moved, what didn't, and the next steps.
Case study FAQs
Can I check these results myself?
Yes. Each case study lists the exact searches to run in Google, Google Maps and ChatGPT. AI answers vary by session, so compare what you see with the dates we give.
Do you show results that did not improve?
Yes. Our case studies include a section on what has not worked yet, because honest reporting is part of the service.
How long do results take?
Most clients see improved AI mentions and citations within 45 to 90 days. Results vary by market and competition.
Will my business get the same results?
We can't promise the same numbers. Starting points, markets and competitors differ. A teardown shows your own baseline and what is blocking you.
Find out if your business is showing up where your clients search
I run your searches live. You leave with a prioritized list of what's blocking you, recorded and yours to keep.
Book a 30-minute teardown Not ready? Try the free scan.